Sunday, December 11, 2011

Acer will stop making cheap crap, but keep selling netbooks. Discuss.

Here's a bit of a head-scratcher: Acer has said it will stand by its man, which in this case is the netbook, but CEO J.T. Wang also recently told Dow Jones that his company will stop making "cheap and unprofitable products." So, which is it? Will the manufacturer keep churning out the low cost (and even lower specced) machines that it managed to sell 1.7 million of last quarter? Or will it stop "[blindly] pursuing market share" with affordable, but poorly made crap? Wang specifically said that Ultrabooks would become the company's "key growth driver next year" and hopefully return Acer to profitability. If that fails, we're sure there's plenty of room for some of its pastel wares over at the Home Shopping Network.Acer will stop making cheap crap, but keep selling netbooks. Discuss. originally appeared on Engadget on Fri, 09 Dec 2011 16:27:00 EDT. Please see our terms for use of feeds.Permalink All Things D  |  Wall Street Journal  | Email this | Comments



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