Keen On? David Cush: Why We Hate Our Airlines (TCTV)

According to Virgin America CEO & President David Cush, we hate our airlines because of the dehumanizing nature of travel. And airlines, Cush explained to me after he spoke last week at Fast Company?s Innovation Uncensored conference, have mostly failed to humanize travel, thus compounding our sense of vulnerability in airports and up in the air.

Virgin Atlantic?s innovations, Cush told me, focus mostly on industrial design. The airline is seeking to create a more visually pleasing flying environment featuring such innovations as seat-to-seat chat, interactive entertainment systems and, of course, Internet access. Indeed, he went on, Virgin Atlantic is planning many new social innovations in the future including in-flight social gaming and even social interactions between passengers on different aircrafts.

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